Stream your way to the top.
YouTube is where the cool kids hang out.
The reason that YouTube has taken the world by storm is because it has content for everyone – including your customers. No matter whether your business is big or tiny, run of the mill or crazy, you have the opportunity to find your market on YouTube.
People use YouTube to make purchasing decisions.
Here's a statistic: YouTube has over 1.9 billion actively logged in users every month (YouTube 2019). Here's an opportunity: 68% of YouTube users watched a video to help them make a purchase decision (Google/Ipsos Connect 2016). Why would you want to miss out on that?
Traditional TV viewing has dropped 44% since 2012. YouTube is where it's at. This year, the number of YouTube users in the United States will rise to over 187MM.
eMarketer April 2016
Remember when we said YouTube has something for everyone?
From tarot card interpretation to 10 hours' worth of relaxing thunderstorm sounds, YouTube has a video for everyone. Use the platform to connect based on customer demographics, hobbies, interests, life events, key topics, and much, much more. Your perfect customer is out there, and YouTube can show you the way.
Lights, camera, action.
You don’t need to be Johnny Carson to tell a good story on video. Our content team will work with you to script and shoot your ad, and our YouTube specialists will plan out your campaign. You get to kick back with your popcorn and watch the leads roll in.
Grab their attention with an in-stream ad.
Our in-stream video ads are designed to capture the attention of your next customer in the first five seconds of runtime. The ad is free until it plays for 30 seconds, is played in full, or clicked on. It's a smart way to create brand awareness.
Use discovery ads to connect with interested leads.
In a discovery ad, a thumbnail image from your video can appear to the side of the video content a user is watching on YouTube, in a search result, and/or on YouTube mobile homepages. If they click, that means they're interested and you've been discovered.
Nudge your way into consumer consciousness with bumper ads.
Use bumper ads to drive brand recall and awareness. Bumper ads are six-second, non-skippable videos that play before, during, or after a YouTube video. These ads are cost-effective ways to get your name out through repetition, and repetition counts for a lot.
Your YouTube ad gets regular performance reviews.
We use regular reporting to measure the effectiveness of your video ad campaign and identify opportunities for growth. We also realize that YouTube can be a rowdy and sometimes raunchy place, so we utilize Google’s safeguard tools so you'll only show up on videos that are right for your brand.
We know you're looking for more than street cred as a YouTuber, and that's why we’ll track and report on your ad's impressions, views, and other engagement metrics. You’ll know exactly how you're doing every step of the way.
Get a brand lift.
For select clients who meet certain spending benchmarks, Google can conduct a brand lift study to quantitatively illustrate how YouTube advertising impacts your brand. The study gives you tangible performance metrics for things like ad recall, brand awareness, consideration, and purchase intent that are directly attributable to your TrueView campaign.
Video is for everyone!
There are crazy statistics about how online video is the wave of the future. Still, a lot of Iowa businesses are ignoring it. Maybe they lost money on a commercial they ran during Children of the Corn (set in Nebraska, filmed in Iowa) on late-night TV once. Things have changed.